Leticia of Cause of Our Joy has a review of this film over at MercatorNet
Another producer, Ralph Winter, who helmed Fox Faith flicks like Thr3e, The Visitation, and Hangman's Curse, said he will take some of his future projects to Lionsgate for distribution— starting with House, which will release sometime in 2008.
"I told the Fox people this movie was going to resonate with the Christian audience and that's fine with me, because I am a Christian," said Eldridge. "But I was worried that this movie would get tagged as a little “Christian” movie, like that was some kind of Good Housekeeping seal for the Christian marketplace. ...”
"I think it's obvious that this is what happened and that caused some people to distance themselves from this movie. There was no need for that to happen."
“In every genre, there are winners and losers. Some children's films bomb at the box office. Some romances bomb. Many horror movies bomb. Many movies about African-Americans fail. But, they don't bomb just because of their genre or their faith. They bomb because of their lack of entertainment value and/or their limited marketing. Thus, poor marketing and a lackluster release in a limited number of theaters (which is another skill of the marketing craft) can doom a smaller movie, or even a big one.”The problem Dr. Bahr’s argument is that the marketing and the labeling of the film as “Christian” are inclusive of one another. A film marked as “Christian” has the inherent issue of appearing to be created with only one group in mind. Horror films don’t purport to speak to any specific group while denying others entry simply by their creation. Anyone can approach a horror film and enjoy it. This is the same for “African-American films” or romances. When a film is labeled “Christian” it is saying that the piece is intended for Christian audiences and contains an overt and probably evangelistic message. This gives a sense of exclusivity – and for good reason. The label essentially wards off atheists or folks of other faiths (or milquetoast Christians for that matter). The biggest hindrance for a film labeled as “Christian” is every other Christian film ever made.
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